Nike Shoe Shine
The Shoe Shine event, hosted by NIKE during the SIA Festival, showcased 14 pairs of Zoom Force One snowboarding boots modified by artists to embody a unique futuristic theme. The exhibit sought to form a visual as well as spatial relationship with the pieces while enhancing the artwork.
Collaboration with Benjamin Gray
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Showcasing the latest in design from the Nike Snowboarding team while simultaneously throwing a party in the snowy mountains of Colorado.
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For Nike, the ability efficiently install and remove the experience was paramount. The entire design was created using custom-designed and fabricated modular elements allowing for quick and easy installation.
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It's simple - If you can use lasers… you use lasers.
Atmospheric Futurism
Custom laser projections brought Nike’s brand to life and expanded the high-security prototype atmosphere to the broader event space.
Brand Meets Experience
The exhibit was designed around forming three unique ways to engage the audience: inform, embrace and engage the viewer. Below the venue’s mezzanine, a projected animation provided the event title and sponsor information. Further, into the space a custom array of laser diodes formed a permeable laser tunnel that encapsulated a 36 ft long custom display table and pendant lights showcasing the artist’s work in an intimate setting.
