The lab is a mindset.

1113 NW 52nd St. Seattle, WA // Experience Research Lab HQ

Experience Research Lab (ERL) is an art and design research duo with backgrounds as visual artists and designers. Our combined expertise allows us to create works and experiences that tell stories in unexpected and distinctive ways. The Lab is collaborative, and our team approach never seems to develop the expected or even the same idea twice.

The Lab’s purpose is simple — Combine focused research with playful experimentation to continually question how art and design can create unforgettable experiences.

Seattle's Experience Research Lab tells stories through artwork, installations and architecture

Seattle Magazine, Blender Bender

ERL Background

Experience Research Lab (ERL) is a Seattle based collaborative art and design studio led by Taylor Reed and Ian Campbell. Since its founding, ERL has carved a unique approach at the intersection of architecture, graphic design, and visual art. Together, Ian and Taylor leverage their combined expertise to create immersive, multisensory experiences that challenge traditional boundaries and invite audiences into worlds of light, sound, and visual art.


  • Co-Founder

    With over 15 years of industry experience, Taylor Reed’s graphic design and visual storytelling expertise shape ERL’s distinctive aesthetic. With a keen eye for detail and a passion for narrative, Taylor crafts visuals that amplify the emotional and conceptual depth of each project.

  • Co-Founder

    Ian Campbell brings a robust architecture and public art background to the Lab, infusing its projects with a deep understanding of space, structure, and materiality. His approach transforms conceptual ideas into spatial realities, creating environments as functional as they are evocative.

Contact us.

Please reach out, and one of our technicians will connect with you shortly. While our team usually responds to most inquiries within 24 hours, the lab can be chaotic, and occasionally, our response are slightly delayed.

The Lab operates on Pacific Time (PT).

ERL x IRL